More than four billion people around the world still don’t have access to the internet. This means over half of the world doesn’t have access to the kinds of services, tools, and influences that the rest of us take for granted. As a new wave of users comes online, they’ll do it on smartphones without ever having used a desktop computer. In places where the internet infrastructure lags behind access to affordable devices, users enter a world of information through unfamiliar technology and spotty networks. In this rapidly emerging space, the role of design needs to fundamentally shift.